The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty. This research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips. and (2) formulating marketing strategy of pineapple chips. This research used survey method. https://hollandscountryclothinges.shop/product-category/horse-rein-accessories/